Work out how many units sell to hit a target profit.
Beyond break-even, every unit sold contributes its margin to profit, so the units needed equals fixed costs plus target profit divided by per-unit contribution. Pricing goals against a specific profit number rather than just survival forces owners to confirm their pricing and cost structure can actually deliver it.
Unit Sales for Target Profit
Units = (fixed costs + target profit) / (price - variable cost)
Units = (fixed costs + target profit) / (price - variable cost) Beyond break-even, every unit sold contributes its margin to profit, so the units needed equals fixed costs plus target profit divided by per-unit contribution.
Pricing goals against a specific profit number rather than just survival forces owners to confirm their pricing and cost structure can actually deliver it.
This calculator takes 4 inputs: Fixed costs, Target profit, Price per unit, Variable cost per unit. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.