Unit Sales for Target Profit
Work out how many units sell to hit a target profit.
About Unit Sales for Target Profit
Beyond break-even, every unit sold contributes its margin to profit, so the units needed equals fixed costs plus target profit divided by per-unit contribution. Pricing goals against a specific profit number rather than just survival forces owners to confirm their pricing and cost structure can actually deliver it.
Formula
Unit Sales for Target Profit
Units = (fixed costs + target profit) / (price - variable cost)
- target profit
- Profit goal above the break-even point
Worked example
With the default values below, Unit Sales for Target Profit returns Contribution per Unit of $12.00. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Fixed costsminimum 0
- 12,000
- Target profitminimum 0
- 8,000
- Price per unitminimum 0
- 30
- Variable cost per unitminimum 0
- 18
Results
- Contribution per Unit
- $12.00
- Units to Reach Target
- 1,667
- Revenue to Reach Target
- $50,010.00
Step by step
- 1Values used
- 2Unit Sales for Target Profit
- 3Contribution per Unit= 12.00
- 4Units to Reach Target= 1,667
- 5Revenue to Reach Target= 50,010.00
Assumptions and limits
- The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Unit Sales for Target Profit calculated?
Units = (fixed costs + target profit) / (price - variable cost) Beyond break-even, every unit sold contributes its margin to profit, so the units needed equals fixed costs plus target profit divided by per-unit contribution.
Why does Unit Sales for Target Profit matter?
Pricing goals against a specific profit number rather than just survival forces owners to confirm their pricing and cost structure can actually deliver it.
What values do I need to enter?
This calculator takes 4 inputs: Fixed costs, Target profit, Price per unit, Variable cost per unit. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.