Wholesale to Retail Markup
Set a retail price from a wholesale cost and markup.
About Wholesale to Retail Markup
Resellers set retail price by applying a markup to wholesale cost, and the profit per unit is the markup in cash terms. Margins shrink fast once marketplaces, discounts and shipping are included, so basing retail on the gross margin you need protects the business.
Formula
Wholesale to Retail Markup
Retail price = wholesale x (1 + retail markup%)
- retail markup
- Percentage added over the wholesale cost
Worked example
With the default values below, Wholesale to Retail Markup returns Retail Price of $15.30. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Wholesale costminimum 0
- 8.5
- Retail markupaccepts 0–500 %
- 80 %
- Units orderedminimum 0
- 500
Results
- Retail Price
- $15.30
- Profit per Unit
- $6.80
- Total Retail Revenue
- $7,650.00
- Gross Profit
- $3,400.00
Step by step
- 1Values used
- 2Wholesale to Retail Markup
- 3Retail Price= 15.30
- 4Profit per Unit= 6.80
- 5Total Retail Revenue= 7,650.00
- 6Gross Profit= 3,400.00
Assumptions and limits
- The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Wholesale to Retail Markup calculated?
Retail price = wholesale x (1 + retail markup%) Resellers set retail price by applying a markup to wholesale cost, and the profit per unit is the markup in cash terms.
Why does Wholesale to Retail Markup matter?
Margins shrink fast once marketplaces, discounts and shipping are included, so basing retail on the gross margin you need protects the business.
What values do I need to enter?
This calculator takes 3 inputs: Wholesale cost, Retail markup, Units ordered. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.