Set a retail price from a wholesale cost and markup.
Resellers set retail price by applying a markup to wholesale cost, and the profit per unit is the markup in cash terms. Margins shrink fast once marketplaces, discounts and shipping are included, so basing retail on the gross margin you need protects the business.
Wholesale to Retail Markup
Retail price = wholesale x (1 + retail markup%)
Retail price = wholesale x (1 + retail markup%) Resellers set retail price by applying a markup to wholesale cost, and the profit per unit is the markup in cash terms.
Margins shrink fast once marketplaces, discounts and shipping are included, so basing retail on the gross margin you need protects the business.
This calculator takes 3 inputs: Wholesale cost, Retail markup, Units ordered. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.