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A fully diluted cap table counts every share that could exist: issued shares plus the whole option pool, whether granted or not. Percentages calculated on a fully diluted basis are the only ones comparable across rounds, because they already absorb the pool.
Fully diluted shares
Total = Founders + Investors + ESOP pool + Advisors
Ownership
Ownership % = Holder shares / Fully diluted total x 100
Yes on a fully diluted basis. Excluding them flatters everyone's percentage and hides dilution that is already committed.
Commonly 50-65% collectively, with investors at 20-30% and a pool of 10-15%, though it varies widely by sector and round size.