Work out crowdfunding target instantly with clear inputs, formula shown and shareable results.
Because every deduction is a percentage of the amount raised, the target is the amount you need divided by the share you retain rather than multiplied by the fees. Dividing rather than adding matters: needing 20,000 net with 23% of deductions means raising nearly 26,000, not 24,600.
Retention
retention = 1 - platform fee - payment fee - reward cost share
Target
target = amount needed / retention
retention = 1 - platform fee - payment fee - reward cost share. Because every deduction is a percentage of the amount raised, the target is the amount you need divided by the share you retain rather than multiplied by the fees.
Dividing rather than adding matters: needing 20,000 net with 23% of deductions means raising nearly 26,000, not 24,600.
Enter amount you need to keep, platform fee, payment processing fee, reward fulfilment cost. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.