Crowdfunding Target Calculator

Work out crowdfunding target instantly with clear inputs, formula shown and shareable results.

About Crowdfunding Target Calculator

Because every deduction is a percentage of the amount raised, the target is the amount you need divided by the share you retain rather than multiplied by the fees. Dividing rather than adding matters: needing 20,000 net with 23% of deductions means raising nearly 26,000, not 24,600.

Formulas

Retention

retention = 1 - platform fee - payment fee - reward cost share

Target

target = amount needed / retention

Worked example

With the default values below, Crowdfunding Target Calculator returns Target to set on the campaign of $25,974.03. Change any input above and every figure here is recalculated in your browser.

Inputs used

Amount you need to keepminimum 0.01: 20,000
Platform feeaccepts 0–30 %: 5 %
Payment processing feeaccepts 0–20 %: 3 %
Reward fulfilment costaccepts 0–60 %: 15 %

Results

Target to set on the campaign: $25,974.03
Total taken by fees and rewards: $5,974.03
Share of pledges you keep: 77.00%
Platform and payment fees alone: $2,077.92

Step by step

1Values used
2Retention
3Target
4Target to set on the campaign= 25,974.03
5Total taken by fees and rewards= 5,974.03
6Share of pledges you keep= 77.00
7Platform and payment fees alone= 2,077.92

Assumptions and limits

The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax or compounding frequency into account.
Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is the Crowdfunding Target figure worked out?

retention = 1 - platform fee - payment fee - reward cost share. Because every deduction is a percentage of the amount raised, the target is the amount you need divided by the share you retain rather than multiplied by the fees.

Why does this matter?

Dividing rather than adding matters: needing 20,000 net with 23% of deductions means raising nearly 26,000, not 24,600.

What do I need to enter?

Enter amount you need to keep, platform fee, payment processing fee, reward fulfilment cost. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.