Estimate the click gain or loss from winning a featured snippet.
Featured snippets usually increase clicks from lower positions but can reduce them from position one, because the answer is given on the results page. The net effect depends on whether the query needs more than the snippet provides. Snippets are most valuable for queries where the answer is a starting point rather than a complete response.
Featured Snippet CTR
Snippet clicks = volume × (1 − added zero-click share) × snippet CTR
Snippet clicks = volume × (1 − added zero-click share) × snippet CTR Featured snippets usually increase clicks from lower positions but can reduce them from position one, because the answer is given on the results page. The net effect depends on whether the query needs more than the snippet provides.
Snippets are most valuable for queries where the answer is a starting point rather than a complete response.
This calculator takes 4 inputs: Monthly search volume, Current organic position, Click-through rate when holding the snippet, Increase in zero-click searches caused by the snippet. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.