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Featured Snippet CTR Calculator

Estimate the click gain or loss from winning a featured snippet.

About Featured Snippet CTR Calculator

Featured snippets usually increase clicks from lower positions but can reduce them from position one, because the answer is given on the results page. The net effect depends on whether the query needs more than the snippet provides. Snippets are most valuable for queries where the answer is a starting point rather than a complete response.

Formula

Featured Snippet CTR

Snippet clicks = volume × (1 − added zero-click share) × snippet CTR

snippet cannibalisation
A snippet can answer the query fully, removing the need to click

Worked example

With the default values below, Featured Snippet CTR Calculator returns Clicks With the Snippet of 4,140. Change any input above and every figure here is recalculated in your browser.

Inputs used

Monthly search volumeminimum 0
20,000
Current organic positionaccepts 1–20
3
Click-through rate when holding the snippetaccepts 0–100 %
23 %
Increase in zero-click searches caused by the snippetaccepts 0–100 %
10 %

Results

Clicks With the Snippet
4,140
Current Clicks
2,200
Net Click Gain
1,940
Click Change
88.18%
Verdict
Winning the snippet increases clicks

Step by step

  1. 1Values used
  2. 2Featured Snippet CTR
  3. 3Clicks With the Snippet= 4,140
  4. 4Current Clicks= 2,200
  5. 5Net Click Gain= 1,940
  6. 6Click Change= 88.18
  7. 7Verdict= Winning the snippet increases clicks

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Featured Snippet CTR calculated?

Snippet clicks = volume × (1 − added zero-click share) × snippet CTR Featured snippets usually increase clicks from lower positions but can reduce them from position one, because the answer is given on the results page. The net effect depends on whether the query needs more than the snippet provides.

Why does Featured Snippet CTR matter?

Snippets are most valuable for queries where the answer is a starting point rather than a complete response.

What values do I need to enter?

This calculator takes 4 inputs: Monthly search volume, Current organic position, Click-through rate when holding the snippet, Increase in zero-click searches caused by the snippet. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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