Measure what share of submitted URLs are actually indexed.
The indexation rate is the share of urls submitted in the sitemap that urls indexed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Indexation Rate
Indexation Rate = URLs indexed ÷ URLs submitted in the sitemap × 100
Indexation Rate = URLs indexed ÷ URLs submitted in the sitemap × 100 The indexation rate is the share of urls submitted in the sitemap that urls indexed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: URLs indexed, URLs submitted in the sitemap. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.