Work out items per transaction instantly with clear inputs, formula shown and shareable results.
Items per transaction measures attachment and cross-selling effectiveness. Combined with average unit retail it decomposes basket value into two separately manageable levers: selling more items, or selling more expensive ones.
Items per transaction
IPT = Units sold / Transactions
Average basket value
Basket = Items per transaction x Average unit retail
Items per transaction, through adjacency merchandising, bundles and staff prompts. Average unit retail usually requires assortment or pricing changes.
Only if the added items carry margin. Attaching low-margin accessories can raise IPT while diluting overall gross margin.