Work out logo size variants instantly with clear inputs, formula shown and shareable results.
Each variant is the previous width multiplied by the reduction ratio, giving a geometric set of sizes rather than evenly spaced ones. A geometric series keeps the visual step between variants constant, which is what stops a logo set having two sizes that look almost identical.
Variant widths
width at step k = primary width x ratio ^ k
width at step k = primary width x ratio ^ k. Each variant is the previous width multiplied by the reduction ratio, giving a geometric set of sizes rather than evenly spaced ones.
A geometric series keeps the visual step between variants constant, which is what stops a logo set having two sizes that look almost identical.
Enter primary logo width, number of smaller variants, reduction ratio per step. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.