Work out no show cost instantly with clear inputs, formula shown and shareable results.
No-show cost is the revenue from missed appointments that could not be refilled. A waiting list or standby system is the single most effective mitigation, because it converts a total loss into a partial one without penalising clients.
No-show rate
Rate % = No-shows and late cancellations / Appointments scheduled x 100
Net loss
Net loss = No-shows x Average revenue x (1 - Refilled share %)
Substantially, typically by half or more, but they also deter some bookings. Reminder sequences achieve much of the benefit without that cost.
5-10% for most appointment-based services, higher for free consultations and lower where a deposit or card is held.