Measure achievement against quota, and the gap left to close before the period ends.
The quota attainment is the share of quota for the period that revenue closed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Quota Attainment
Quota Attainment = Revenue closed ÷ Quota for the period × 100
Quota Attainment = Revenue closed ÷ Quota for the period × 100 The quota attainment is the share of quota for the period that revenue closed represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Revenue closed, Quota for the period. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.