Measure how many customers you keep across a period.
New customer additions are backed out of the ending count to reveal how many existing customers stayed. Retained customers cost far less to sell to and compound more value, so churn is a leading profit signal.
Customer Retention
Retained = ending - new; retention = retained / start x 100
Retained = ending - new; retention = retained / start x 100 New customer additions are backed out of the ending count to reveal how many existing customers stayed.
Retained customers cost far less to sell to and compound more value, so churn is a leading profit signal.
This calculator takes 3 inputs: Customers at start, Customers at end, New customers added. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.