Calculate survey response rate and the completed responses a target requires.
The response rate is the share of surveys sent that completed responses represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Survey Response Rate
Response Rate = Completed responses ÷ Surveys sent × 100
Response Rate = Completed responses ÷ Surveys sent × 100 The response rate is the share of surveys sent that completed responses represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Completed responses, Surveys sent. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.