Size a blog post from a target reading time and reading speed.
Multiplying the target reading time by the reading speed gives the ideal word count, which then splits into plausible sentence and subheading counts. This is a planning sketch, not a hard rule. A target reading time makes creation time and reader effort predictable, and subheading density keeps long posts scannable.
Blog Post Length
Words = target minutes x words per minute
Words = target minutes x words per minute Multiplying the target reading time by the reading speed gives the ideal word count, which then splits into plausible sentence and subheading counts. This is a planning sketch, not a hard rule.
A target reading time makes creation time and reader effort predictable, and subheading density keeps long posts scannable.
This calculator takes 3 inputs: Target reading time, Reading speed, Words per subheading. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.