Divide revenue by active users to get ARPU, the unit that makes cohorts of different sizes comparable.
The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median. The revenue per user per user is the unit that makes totals comparable between periods of different size.
Average Revenue Per User
Average Revenue Per User = Total revenue in the period ÷ Active users
Average Revenue Per User = Total revenue in the period ÷ Active users The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median.
The revenue per user per user is the unit that makes totals comparable between periods of different size.
This calculator takes 2 inputs: Total revenue in the period, Active users. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.