Divide total recruiting cost by hires made to get cost per hire.
Dividing spend by the number of hires gives the unit economics of the channel. The reciprocal — hires delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed. Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
Cost Per Hire
Cost Per Hire = Total recruiting cost ÷ Hires made
Cost Per Hire = Total recruiting cost ÷ Hires made Dividing spend by the number of hires gives the unit economics of the channel. The reciprocal — hires delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed.
Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
This calculator takes 2 inputs: Total recruiting cost, Hires made. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.