Calculate the cost of each qualified video view, the primary efficiency unit for video campaigns.
Dividing spend by the number of views gives the unit economics of the channel. The reciprocal — views delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed. Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
Cost Per View
Cost Per View = Video ad spend ÷ Qualified views
Cost Per View = Video ad spend ÷ Qualified views Dividing spend by the number of views gives the unit economics of the channel. The reciprocal — views delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed.
Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
This calculator takes 2 inputs: Video ad spend, Qualified views. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.