Estimate the cost of running a points-based loyalty program.
Issuing points effectively discounts sales by a set share, and the fixed platform fee sits on top for a total monthly program cost. Loyalty schemes quietly behave like an extra discount, so costing them tells owners whether the repeat purchase lift actually pays the reward bill.
Loyalty Program Cost
Program cost = points issued + fixed platform cost
Program cost = points issued + fixed platform cost Issuing points effectively discounts sales by a set share, and the fixed platform fee sits on top for a total monthly program cost.
Loyalty schemes quietly behave like an extra discount, so costing them tells owners whether the repeat purchase lift actually pays the reward bill.
This calculator takes 3 inputs: Points value as share of sales, Monthly sales, Fixed program cost. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.