Model how link equity flows through internal links to a target page.
Each page divides its passable authority across all outbound links, so pages with hundreds of links pass very little through any one of them. Reducing navigation bloat concentrates equity on important pages. Sitewide footer links to low-value pages are the most common way internal equity is wasted.
Internal Link Equity
Equity per link = source authority × damping ÷ outbound link count
Equity per link = source authority × damping ÷ outbound link count Each page divides its passable authority across all outbound links, so pages with hundreds of links pass very little through any one of them. Reducing navigation bloat concentrates equity on important pages.
Sitewide footer links to low-value pages are the most common way internal equity is wasted.
This calculator takes 5 inputs: Authority of the linking page, Outbound links on that page, Links pointing to the target page, Damping factor, Current authority of the target page. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.