Compare the cost of a link building campaign against the traffic value it generates.
Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS. A link building campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
Link Building ROI
ROI = (Value of traffic gained from the links − Total link building cost) ÷ Total link building cost × 100
ROI = (Value of traffic gained from the links − Total link building cost) ÷ Total link building cost × 100 Return on investment restates profit as a percentage of the money put in, so a small campaign and a large one can be ranked on the same scale. The return multiple is the gross figure (revenue ÷ cost) that marketing teams usually call ROAS.
A link building campaign can grow revenue and still destroy value; ROI is what tells you which side of the line you are on before you scale the spend.
This calculator takes 2 inputs: Value of traffic gained from the links, Total link building cost. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.