Work out kiosk revenue estimate instantly with clear inputs, formula shown and shareable results.
Kiosk revenue is footfall multiplied by capture rate and average transaction value. Revenue per passer-by is the metric to compare locations, because it normalises for footfall differences and is what determines whether a given rent is affordable.
Daily transactions
Transactions = Daily footfall x Capture rate %
Monthly revenue
Revenue = Daily transactions x Average transaction value x Trading days
1-3% for impulse food and beverage in a transit location, up to 5-8% for a strong brand in a captive setting such as an airport gate area.
Compare rent as a percentage of estimated revenue. Above 15-20% for a kiosk format is usually unviable once labour and cost of sales are covered.