Measure the share of offers accepted, the clearest signal of whether packages are competitive.
The acceptance rate is the share of offers made that offers accepted represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Offer Acceptance Rate
Offer Acceptance Rate = Offers accepted ÷ Offers made × 100
Offer Acceptance Rate = Offers accepted ÷ Offers made × 100 The acceptance rate is the share of offers made that offers accepted represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Offers accepted, Offers made. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.