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Offer Acceptance Rate Calculator

Measure the share of offers accepted, the clearest signal of whether packages are competitive.

About Offer Acceptance Rate Calculator

The acceptance rate is the share of offers made that offers accepted represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.

Formula

Offer Acceptance Rate

Offer Acceptance Rate = Offers accepted ÷ Offers made × 100

Offers accepted
The subset being measured
Offers made
The full population it is drawn from

Worked example

With the default values below, Offer Acceptance Rate Calculator returns Offer Acceptance Rate of 81.25%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Offers acceptedminimum 0
26
Offers mademinimum 0
32

Results

Offer Acceptance Rate
81.25%
Remaining (whole minus part)
6
Equivalent per 1,000
812.5
One in Every
1.2

Step by step

  1. 1Values used
  2. 2Offer Acceptance Rate
  3. 3Offer Acceptance Rate= 81.25
  4. 4Remaining (whole minus part)= 6
  5. 5Equivalent per 1,000= 812.5
  6. 6One in Every= 1.2

Assumptions and limits

  • The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Offer Acceptance Rate calculated?

Offer Acceptance Rate = Offers accepted ÷ Offers made × 100 The acceptance rate is the share of offers made that offers accepted represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.

Why does Offer Acceptance Rate matter?

Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.

What values do I need to enter?

This calculator takes 2 inputs: Offers accepted, Offers made. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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