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Opportunity Conversion Rate Calculator

Measure the share of qualified opportunities that become closed-won deals.

About Opportunity Conversion Rate Calculator

The opportunity conversion rate is the share of qualified opportunities that opportunities won represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.

Formula

Opportunity Conversion Rate

Opportunity Conversion Rate = Opportunities won ÷ Qualified opportunities × 100

Opportunities won
The subset being measured
Qualified opportunities
The full population it is drawn from

Worked example

With the default values below, Opportunity Conversion Rate Calculator returns Opportunity Conversion Rate of 25.00%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Opportunities wonminimum 0
45
Qualified opportunitiesminimum 0
180

Results

Opportunity Conversion Rate
25.00%
Remaining (whole minus part)
135
Equivalent per 1,000
250.0
One in Every
4.0

Step by step

  1. 1Values used
  2. 2Opportunity Conversion Rate
  3. 3Opportunity Conversion Rate= 25.00
  4. 4Remaining (whole minus part)= 135
  5. 5Equivalent per 1,000= 250.0
  6. 6One in Every= 4.0

Assumptions and limits

  • The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Opportunity Conversion Rate calculated?

Opportunity Conversion Rate = Opportunities won ÷ Qualified opportunities × 100 The opportunity conversion rate is the share of qualified opportunities that opportunities won represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.

Why does Opportunity Conversion Rate matter?

Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.

What values do I need to enter?

This calculator takes 2 inputs: Opportunities won, Qualified opportunities. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

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