Sales Conversion Rate

Free Sales Conversion Rate calculator with clear step-by-step results.

About Sales Conversion Rate

Conversion rate measures how many prospects become customers.

Formula

Conversion rate = sales ÷ leads × 100

Worked example

With the default values below, Sales Conversion Rate returns Conversion Rate of 9.00%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Leadsminimum 0: 500
Salesminimum 0: 45

Results

Conversion Rate: 9.00%
Leads per Sale: 11.1
Lost Leads: 455.00

Step by step

1Values used
2Formula
3Conversion Rate= 9.00
4Leads per Sale= 11.1
5Lost Leads= 455

Assumptions and limits

The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How does this calculator work?