Work out ota vs direct booking value instantly with clear inputs, formula shown and shareable results.
The comparison is net revenue after channel cost, not gross rate. The most useful output is the maximum you can spend acquiring a direct booking before it becomes worse than paying commission — which is the budget ceiling for your direct marketing.
OTA net revenue
OTA net = Rate x (1 - Commission %)
Direct net revenue
Direct net = Rate x (1 - Direct discount %) - Acquisition cost
Maximum direct spend
Maximum = Rate x (1 - Direct discount %) - OTA net revenue
A modest direct discount plus a perk usually converts better than price alone, and it stays well inside the commission you avoid.
Yes, for reach into markets you cannot address directly. The goal is channel mix, not elimination.