Calculate the proportion of contested deals your team wins, the cleanest measure of sales effectiveness.
The win rate is the share of deals contested that deals won represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Sales Win Rate
Sales Win Rate = Deals won ÷ Deals contested × 100
Sales Win Rate = Deals won ÷ Deals contested × 100 The win rate is the share of deals contested that deals won represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Deals won, Deals contested. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.