Measure search visibility as a weighted share of ranking positions across a keyword set.
The visibility share is the share of total available click share that weighted click share captured represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Search Visibility
Search Visibility = Weighted click share captured ÷ Total available click share × 100
Search Visibility = Weighted click share captured ÷ Total available click share × 100 The visibility share is the share of total available click share that weighted click share captured represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Weighted click share captured, Total available click share. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.