Calculate share of search against competitors as a leading brand indicator.
The share of search is the share of total category brand searches that searches for your brand represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Share of Search
Share of Search = Searches for your brand ÷ Total category brand searches × 100
Share of Search = Searches for your brand ÷ Total category brand searches × 100 The share of search is the share of total category brand searches that searches for your brand represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Searches for your brand, Total category brand searches. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.