Work out security awareness training roi instantly with clear inputs, formula shown and shareable results.
Awareness training ROI compares programme spend against the expected cost of the incidents it prevents. The model assumes a baseline of roughly one successful phishing-driven incident per hundred staff per year, scales that by the measured reduction, and prices the difference. The reduction figure must come from your own simulation data, not a vendor claim, or the whole calculation is circular.
Training ROI
baseline incidents = employees x 1%; avoided = baseline x reduction; savings = avoided x cost per incident; ROI = (savings - spend) / spend
Sustained programmes with frequent short simulations report reductions in that range for click rates. Reductions in actual incidents are usually smaller because a single unlucky click can still succeed.
Faster reporting, which shortens detection time, and reduced help-desk load from avoidable mistakes. Both are real but harder to price than avoided incidents.