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Self-storage pricing is set per square foot and adjusted for facility occupancy, since high occupancy justifies a premium and low occupancy calls for discounting. Introductory discounts are recovered over a long average tenancy, which is why the first-year effective rate matters more than the headline.
Standard rate
Standard = Unit size x Rate per sq ft x (1 + (Occupancy % - 85) / 150)
Promotional rate
Promotional = Standard rate x (1 - Discount %)
Because average tenancy runs well over a year, so two discounted months are recovered many times over. Move-in friction also makes customers reluctant to relocate.
Yes, and they normally do. Fixed costs per unit — door, lock, admin — are the same regardless of size.