Determine a target content length from competitor analysis and search intent.
Content length is a consequence of covering a topic properly rather than a ranking factor in itself. Competitor length indicates what searchers expect, and intent determines whether more or less is appropriate. Padding content to hit a word count harms engagement metrics, which matters more than length ever did.
SEO Content Length
Target length = competitor average × an intent multiplier
Target length = competitor average × an intent multiplier Content length is a consequence of covering a topic properly rather than a ranking factor in itself. Competitor length indicates what searchers expect, and intent determines whether more or less is appropriate.
Padding content to hit a word count harms engagement metrics, which matters more than length ever did.
This calculator takes 4 inputs: Competitor 1 word count, Competitor 2 word count, Competitor 3 word count, Search intent. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.