Estimate the staff required to hit a content publishing goal.
Each post needs writing and editing time, so the monthly total divided by a writer's weekly capacity reveals how many writers the goal needs. Content calendars routinely outpace the team, so matching publishing volume to real writer capacity prevents burnout and missed deadlines.
SEO Content Workload
Monthly hours = posts x (writing + editing); writers = monthly hours / (weekly capacity x 4.35)
Monthly hours = posts x (writing + editing); writers = monthly hours / (weekly capacity x 4.35) Each post needs writing and editing time, so the monthly total divided by a writer's weekly capacity reveals how many writers the goal needs.
Content calendars routinely outpace the team, so matching publishing volume to real writer capacity prevents burnout and missed deadlines.
This calculator takes 4 inputs: Posts per month, Hours per post, Editing hours/post, Writer hours/week. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.