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Wholesale Margin

Find per-unit profit and margin across a wholesale order.

About Wholesale Margin

Each unit's profit is the wholesale price minus cost, and scaling by the number of units gives the total order profit. Thin per-unit margins are normal wholesale, so total profit over volume is what keeps the business viable.

Formula

Wholesale Margin

Profit/unit = price - cost; total = profit/unit x units

margin
Unit profit as a share of the wholesale price

Worked example

With the default values below, Wholesale Margin returns Profit per Unit of $1.40. Change any input above and every figure here is recalculated in your browser.

Inputs used

Unit wholesale price
4
Unit cost
2.6
Unitsminimum 1
100

Results

Profit per Unit
$1.40
Total Profit
$140.00
Margin
35.0%

Step by step

  1. 1Values used
  2. 2Wholesale Margin
  3. 3Profit per Unit= 1.40
  4. 4Total Profit= 140.00
  5. 5Margin= 35.0

Assumptions and limits

  • The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Wholesale Margin calculated?

Profit/unit = price - cost; total = profit/unit x units Each unit's profit is the wholesale price minus cost, and scaling by the number of units gives the total order profit.

Why does Wholesale Margin matter?

Thin per-unit margins are normal wholesale, so total profit over volume is what keeps the business viable.

What values do I need to enter?

This calculator takes 3 inputs: Unit wholesale price, Unit cost, Units. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.

Wholesale Margin – Calculate Profit per Unit & Total Profit