Wholesale to Retail
Find the retail price from the wholesale cost and a desired margin.
About Wholesale to Retail
To earn a wanted margin you set the retail price high enough that the profit equals that margin of the final price. Pricing from a target margin keeps your profit proportionate, avoiding the underpricing that happens when you only add a fixed markup.
Formula
Wholesale to Retail
Retail price = wholesale cost / (1 - margin%)
- desired margin
- The profit you want as a share of the retail price
Worked example
With the default values below, Wholesale to Retail returns Retail Price of $41.67. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Wholesale cost
- 25
- Desired marginaccepts 0–95 %
- 40 %
Results
- Retail Price
- $41.67
- Gross Profit
- $16.67
- Markup Used
- 66.67%
Step by step
- 1Values used
- 2Wholesale to Retail
- 3Retail Price= 41.67
- 4Gross Profit= 16.67
- 5Markup Used= 66.67
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Wholesale to Retail calculated?
Retail price = wholesale cost / (1 - margin%) To earn a wanted margin you set the retail price high enough that the profit equals that margin of the final price.
Why does Wholesale to Retail matter?
Pricing from a target margin keeps your profit proportionate, avoiding the underpricing that happens when you only add a fixed markup.
What values do I need to enter?
This calculator takes 2 inputs: Wholesale cost, Desired margin. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.