Find the retail price from the wholesale cost and a desired margin.
To earn a wanted margin you set the retail price high enough that the profit equals that margin of the final price. Pricing from a target margin keeps your profit proportionate, avoiding the underpricing that happens when you only add a fixed markup.
Wholesale to Retail
Retail price = wholesale cost / (1 - margin%)
Retail price = wholesale cost / (1 - margin%) To earn a wanted margin you set the retail price high enough that the profit equals that margin of the final price.
Pricing from a target margin keeps your profit proportionate, avoiding the underpricing that happens when you only add a fixed markup.
This calculator takes 2 inputs: Wholesale cost, Desired margin. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.