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SMS Campaign Cost Calculator

Work out sms campaign cost instantly with clear inputs, formula shown and shareable results.

About SMS Campaign Cost Calculator

Text messages are billed per segment, so a message just over the character limit doubles the cost of the whole campaign. Cost per conversion, not cost per message, is what should drive the copy length decision.

Formula

SMS campaign cost

Cost = recipients × segments × cost per segment; cost per conversion = cost / (recipients × conversion rate)

Worked example

With the default values below, SMS Campaign Cost Calculator returns Total Campaign Cost of $18,000.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Recipientsaccepts 1–100,000,000
50,000
Message Segmentsaccepts 1–10
2
Cost Per Segmentminimum 0
0.18
Expected Conversion Rateaccepts 0.01–100 %
1.4 %

Results

Total Campaign Cost
$18,000.00
Cost Per Recipient
$0.3600
Expected Conversions
700.0
Cost Per Conversion
$25.71

Step by step

  1. 1Values used
  2. 2SMS campaign cost
  3. 3Total Campaign Cost= 18,000.00
  4. 4Cost Per Recipient= 0.3600
  5. 5Expected Conversions= 700.0
  6. 6Cost Per Conversion= 25.71

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Why does message length matter so much?

Because billing is per 160-character segment. Trimming a few characters can halve the campaign cost.

Do links count towards the character limit?

Yes, which is why link shorteners are standard practice in text campaigns.

Related Calculators

SMS Campaign Cost Calculator – Calculate Total Campaign Cost