Work out sms campaign cost instantly with clear inputs, formula shown and shareable results.
Text messages are billed per segment, so a message just over the character limit doubles the cost of the whole campaign. Cost per conversion, not cost per message, is what should drive the copy length decision.
SMS campaign cost
Cost = recipients × segments × cost per segment; cost per conversion = cost / (recipients × conversion rate)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because billing is per 160-character segment. Trimming a few characters can halve the campaign cost.
Yes, which is why link shorteners are standard practice in text campaigns.