Work out influencer campaign cost instantly with clear inputs, formula shown and shareable results.
Influencer rates are commonly quoted per thousand followers, but engagement rate determines what those followers are actually worth. Cost per engagement is the metric that makes a micro-influencer comparable to a large account.
Influencer cost
Cost per post = followers/1000 × rate; cost per engagement = total cost / (followers × engagement rate × posts)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because engagement rates fall as audiences grow, so a micro-influencer's cheaper rate buys proportionally more interaction.
Audience geography, authenticity of followers and historical engagement trend rather than a single strong post.