Estimate the calories a step count burns.
Dividing spend by the number of step gives the unit economics of the channel. The reciprocal — step delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed. Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
Steps to Calories
Calories per Step = Calories burned in the session ÷ Steps taken
These figures are estimates based on population-average formulas and are intended for training and recreational planning only. They are not medical advice. Consult a qualified health professional before starting or changing an exercise programme, particularly if you have an existing medical condition.
Calories per Step = Calories burned in the session ÷ Steps taken Dividing spend by the number of step gives the unit economics of the channel. The reciprocal — step delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed.
Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
This calculator takes 2 inputs: Calories burned in the session, Steps taken. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.