Price video inventory per thousand impressions and compare placements on a common basis.
Dividing spend by the number of impressions gives the unit economics of the channel scaled to a per-thousand basis as the metric is conventionally quoted. The reciprocal — impressions delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed. Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
Video CPM
Video CPM = Video media spend ÷ Video impressions × 1,000
Video CPM = Video media spend ÷ Video impressions × 1,000 Dividing spend by the number of impressions gives the unit economics of the channel scaled to a per-thousand basis as the metric is conventionally quoted. The reciprocal — impressions delivered per unit of currency — is shown alongside, because that is the figure to maximise when a budget is fixed.
Unit cost is the only number that lets you compare channels with wildly different budgets, and it is the input every bid and budget decision ultimately rests on.
This calculator takes 2 inputs: Video media spend, Video impressions. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.