Measure the conversion rate of affiliate traffic, which usually differs sharply from direct traffic.
The affiliate conversion rate is the share of affiliate clicks that affiliate-driven conversions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Affiliate Conversion
Affiliate Conversion Rate = Affiliate-driven conversions ÷ Affiliate clicks × 100
Affiliate Conversion Rate = Affiliate-driven conversions ÷ Affiliate clicks × 100 The affiliate conversion rate is the share of affiliate clicks that affiliate-driven conversions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Affiliate-driven conversions, Affiliate clicks. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.