Content ROI
Estimate the return from content given its cost and leads.
About Content ROI
Multiplying leads by their average value gives the revenue attributable to the content, and subtracting production cost yields profit and ROI. The result depends heavily on an honest lead value. Getting a return number next to a writing budget turns content from a cost into an investment that can be justified and optimized.
Formula
Content ROI
Revenue = leads x value; ROI = profit / cost x 100
- value per lead
- Average money a lead is worth over its lifetime
Worked example
With the default values below, Content ROI returns Revenue of $13,500.00. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Content costminimum 0
- 1,200
- Leads generatedminimum 0
- 150
- Value per leadminimum 0
- 90
Results
- Revenue
- $13,500.00
- Profit
- $12,300.00
- ROI
- 1,025%
Step by step
- 1Values used
- 2Content ROI
- 3Revenue= 13,500.00
- 4Profit= 12,300.00
- 5ROI= 1,025
Assumptions and limits
- The result is derived only from the 3 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Content ROI calculated?
Revenue = leads x value; ROI = profit / cost x 100 Multiplying leads by their average value gives the revenue attributable to the content, and subtracting production cost yields profit and ROI. The result depends heavily on an honest lead value.
Why does Content ROI matter?
Getting a return number next to a writing budget turns content from a cost into an investment that can be justified and optimized.
What values do I need to enter?
This calculator takes 3 inputs: Content cost, Leads generated, Value per lead. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.