Estimate the return from content given its cost and leads.
Multiplying leads by their average value gives the revenue attributable to the content, and subtracting production cost yields profit and ROI. The result depends heavily on an honest lead value. Getting a return number next to a writing budget turns content from a cost into an investment that can be justified and optimized.
Content ROI
Revenue = leads x value; ROI = profit / cost x 100
Revenue = leads x value; ROI = profit / cost x 100 Multiplying leads by their average value gives the revenue attributable to the content, and subtracting production cost yields profit and ROI. The result depends heavily on an honest lead value.
Getting a return number next to a writing budget turns content from a cost into an investment that can be justified and optimized.
This calculator takes 3 inputs: Content cost, Leads generated, Value per lead. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.