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Ad Revenue Per App User Calculator

Work out ad revenue per app user instantly with clear inputs, formula shown and shareable results.

About Ad Revenue Per App User Calculator

Served impressions are users times impressions each times the fill rate, and revenue is those impressions divided by a thousand multiplied by the effective CPM. Fill rate is the term most often forgotten: a 15% unfilled inventory takes a proportional slice straight off the revenue.

Formulas

Impressions served

served = DAU x impressions per user x fill rate

Revenue

revenue = served impressions / 1000 x eCPM

Worked example

With the default values below, Ad Revenue Per App User Calculator returns Ad revenue per daily active user of $0.01020. Change any input above and every figure here is recalculated in your browser.

Inputs used

Daily active usersminimum 1
20,000
Ad impressions per user per dayminimum 0.01
5
Effective CPMminimum 0.01
2.4
Fill rateaccepts 0.1–100 %
85 %

Results

Ad revenue per daily active user
$0.01020
Daily ad revenue
$204.00
Monthly ad revenue
$6,120.00
Impressions actually served per day
85,000

Step by step

  1. 1Values used
  2. 2Impressions served
  3. 3Revenue
  4. 4Ad revenue per daily active user= 0.01020
  5. 5Daily ad revenue= 204.00
  6. 6Monthly ad revenue= 6,120.00
  7. 7Impressions actually served per day= 85,000

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 5 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is the Ad Revenue Per App User figure worked out?

served = DAU x impressions per user x fill rate. Served impressions are users times impressions each times the fill rate, and revenue is those impressions divided by a thousand multiplied by the effective CPM.

Why does this matter?

Fill rate is the term most often forgotten: a 15% unfilled inventory takes a proportional slice straight off the revenue.

What do I need to enter?

Enter daily active users, ad impressions per user per day, effective cpm, fill rate. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.

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