Work out in app purchase revenue instantly with clear inputs, formula shown and shareable results.
Gross revenue is active users times the conversion rate times average revenue per paying user, and net revenue deducts the store commission. Revenue per active user is the figure that governs how much you can pay to acquire a user, which is why it matters more than the headline total.
Gross revenue
gross = users x conversion rate x average revenue per paying user
Net revenue
net = gross x (1 - store commission)
gross = users x conversion rate x average revenue per paying user. Gross revenue is active users times the conversion rate times average revenue per paying user, and net revenue deducts the store commission.
Revenue per active user is the figure that governs how much you can pay to acquire a user, which is why it matters more than the headline total.
Enter monthly active users, share who pay, average revenue per paying user, store commission. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.