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In App Purchase Revenue Calculator

Work out in app purchase revenue instantly with clear inputs, formula shown and shareable results.

About In App Purchase Revenue Calculator

Gross revenue is active users times the conversion rate times average revenue per paying user, and net revenue deducts the store commission. Revenue per active user is the figure that governs how much you can pay to acquire a user, which is why it matters more than the headline total.

Formulas

Gross revenue

gross = users x conversion rate x average revenue per paying user

Net revenue

net = gross x (1 - store commission)

Worked example

With the default values below, In App Purchase Revenue Calculator returns Net monthly revenue of $5,600.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Monthly active usersminimum 1
50,000
Share who payaccepts 0.01–100 %
2 %
Average revenue per paying userminimum 0.01
8
Store commissionaccepts 0–100 %
30 %

Results

Net monthly revenue
$5,600.00
Gross monthly revenue
$8,000.00
Paying users
1,000
Net revenue per active user
$0.1120

Step by step

  1. 1Values used
  2. 2Gross revenue
  3. 3Net revenue
  4. 4Net monthly revenue= 5,600.00
  5. 5Gross monthly revenue= 8,000.00
  6. 6Paying users= 1,000
  7. 7Net revenue per active user= 0.1120

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax or compounding frequency into account.
  • Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is the In App Purchase Revenue figure worked out?

gross = users x conversion rate x average revenue per paying user. Gross revenue is active users times the conversion rate times average revenue per paying user, and net revenue deducts the store commission.

Why does this matter?

Revenue per active user is the figure that governs how much you can pay to acquire a user, which is why it matters more than the headline total.

What do I need to enter?

Enter monthly active users, share who pay, average revenue per paying user, store commission. The defaults shown are a realistic worked example — swap in your own figures to get a result you can use.

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