Divide affiliate earnings by clicks sent to get earnings per click, the affiliate quality metric.
The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median. The earnings per click per click is the unit that makes totals comparable between periods of different size.
Affiliate EPC
Earnings Per Click = Affiliate commission earned ÷ Clicks sent
Earnings Per Click = Affiliate commission earned ÷ Clicks sent The arithmetic mean divides the total by the count. It is the right summary when values are roughly symmetric; when a few large values dominate, prefer the median.
The earnings per click per click is the unit that makes totals comparable between periods of different size.
This calculator takes 2 inputs: Affiliate commission earned, Clicks sent. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.