Affiliate Revenue Calculator

Project affiliate programme revenue and the commission cost of generating it.

About Affiliate Revenue Calculator

Affiliate economics work only if the commission rate sits comfortably below the gross margin. Earnings per click is shown because that is the number affiliates optimise, and it determines whether they will promote you at all. Setting commission close to gross margin buys volume that contributes nothing, and cutting it too far means affiliates route traffic to a competitor.

Formula

Affiliate Revenue

Net contribution = revenue × gross margin − revenue × commission rate

earnings per click: What the affiliate earns per click they send, which drives their interest

Worked example

With the default values below, Affiliate Revenue Calculator returns Net Contribution After Commission of $41,040.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Affiliate clicksminimum 0: 40,000
Conversion rateaccepts 0–100 %: 2.4 %
Average order valueminimum 0: 95
Commission rate paidaccepts 0–100 %: 10 %
Gross margin before commissionaccepts 0–100 %: 55 %

Results

Net Contribution After Commission: $41,040.00
Gross Affiliate Revenue: $91,200.00
Commission Paid: $9,120.00
Affiliate Earnings Per Click: $0.2280
Margin After Commission: 45.00%

Step by step

1Values used
2Affiliate Revenue
3Net Contribution After Commission= 41,040.00
4Gross Affiliate Revenue= 91,200.00
5Commission Paid= 9,120.00
6Affiliate Earnings Per Click= 0.2280
7Margin After Commission= 45.00

Assumptions and limits

The result is derived only from the 5 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax or compounding frequency into account.
Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Affiliate Revenue calculated?

Net contribution = revenue × gross margin − revenue × commission rate Affiliate economics work only if the commission rate sits comfortably below the gross margin. Earnings per click is shown because that is the number affiliates optimise, and it determines whether they will promote you at all.

Why does Affiliate Revenue matter?

Setting commission close to gross margin buys volume that contributes nothing, and cutting it too far means affiliates route traffic to a competitor.

What values do I need to enter?

This calculator takes 5 inputs: Affiliate clicks, Conversion rate, Average order value, Commission rate paid, Gross margin before commission. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.