Email Revenue Calculator

Project campaign revenue through the full email funnel, from list size to average order value.

About Email Revenue Calculator

Each stage multiplies, so the end-to-end conversion rate is the product of the three rates and is always far smaller than any of them. Revenue per email delivered is the normalised metric to track over time. Revenue per email sent is the only email metric that resists list-size inflation, which is why it is the one worth reporting.

Formula

Email Revenue

Revenue = list × open rate × click rate × conversion rate × average order value

revenue per email: The figure that makes campaigns of different list sizes comparable

Worked example

With the default values below, Email Revenue Calculator returns Campaign Revenue of $9,792.00. Change any input above and every figure here is recalculated in your browser.

Inputs used

Emails deliveredminimum 0: 50,000
Open rateaccepts 0–100 %: 24 %
Click rate among openersaccepts 0–100 %: 12 %
Conversion rate among clickersaccepts 0–100 %: 8 %
Average order valueminimum 0: 85

Results

Campaign Revenue: $9,792.00
Revenue per Email Delivered: $0.1958
Orders Generated: 115
Clicks Generated: 1,440
Delivered-to-Order Conversion Rate: 0.2304%

Step by step

1Values used
2Email Revenue
3Campaign Revenue= 9,792.00
4Revenue per Email Delivered= 0.1958
5Orders Generated= 115
6Clicks Generated= 1,440
7Delivered-to-Order Conversion Rate= 0.2304

Assumptions and limits

The result is derived only from the 5 inputs listed above. Anything not among them is not part of the calculation.
In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Frequently Asked Questions

How is Email Revenue calculated?

Revenue = list × open rate × click rate × conversion rate × average order value Each stage multiplies, so the end-to-end conversion rate is the product of the three rates and is always far smaller than any of them. Revenue per email delivered is the normalised metric to track over time.

Why does Email Revenue matter?

Revenue per email sent is the only email metric that resists list-size inflation, which is why it is the one worth reporting.

What values do I need to enter?

This calculator takes 5 inputs: Emails delivered, Open rate, Click rate among openers, Conversion rate among clickers, Average order value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.