Project campaign revenue through the full email funnel, from list size to average order value.
Each stage multiplies, so the end-to-end conversion rate is the product of the three rates and is always far smaller than any of them. Revenue per email delivered is the normalised metric to track over time. Revenue per email sent is the only email metric that resists list-size inflation, which is why it is the one worth reporting.
Email Revenue
Revenue = list × open rate × click rate × conversion rate × average order value
Revenue = list × open rate × click rate × conversion rate × average order value Each stage multiplies, so the end-to-end conversion rate is the product of the three rates and is always far smaller than any of them. Revenue per email delivered is the normalised metric to track over time.
Revenue per email sent is the only email metric that resists list-size inflation, which is why it is the one worth reporting.
This calculator takes 5 inputs: Emails delivered, Open rate, Click rate among openers, Conversion rate among clickers, Average order value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.