See how much revenue each email subscriber generates.
Dividing a year of email-attributed revenue by list size values the channel per subscriber, and the monthly figure makes it comparable to paid acquisition. An owned email list compounds value with every list-quality improvement, so tracking value per subscriber justifies investing in capture and cleaning.
Email Subscriber Value
Subscriber value = annual email revenue / subscriber count
Subscriber value = annual email revenue / subscriber count Dividing a year of email-attributed revenue by list size values the channel per subscriber, and the monthly figure makes it comparable to paid acquisition.
An owned email list compounds value with every list-quality improvement, so tracking value per subscriber justifies investing in capture and cleaning.
This calculator takes 2 inputs: Annual email revenue, Subscriber count. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.