Work out footfall conversion rate instantly with clear inputs, formula shown and shareable results.
Conversion rate is transactions divided by visitors, and it is the single most improvable retail metric because it responds directly to staffing and availability. Sales per visitor combines conversion and basket value into the figure that actually drives store revenue.
Conversion rate
Conversion % = Transactions / Visitors x 100
Sales per visitor
Sales per visitor = Transactions x Average transaction value / Visitors
Highly category-dependent: 15-25% for fashion, 40-60% for convenience, and above 90% for pharmacy and grocery where visits are purposeful.
Because queueing and staff availability constrain service. Comparing conversion against visitors per staff hour usually reveals the staffing gap.