Work out seasonal rate adjustment instantly with clear inputs, formula shown and shareable results.
Seasonal pricing multiplies a base shoulder-season rate by a season factor and then adjusts for the specific demand forecast. Comparing the result against the competitor average is what stops a mechanical calculation from producing a rate the market will not accept.
Adjusted rate
Rate = Base rate x Seasonal factor x (1 + (Forecast occupancy - 80) / 200)
Because it represents normal demand. Using peak as the base makes low-season discounts look larger than they are and anchors expectations too high.
Only if your product justifies it. In genuinely constrained periods the whole market moves together, and the risk is pricing too low, not too high.