Work out influencer roi instantly with clear inputs, formula shown and shareable results.
Return on ad spend measures revenue against cost while return on investment measures profit, and the gap between them is entirely gross margin. A three-times return on spend loses money at a 30% margin.
Campaign returns
ROAS = revenue / cost; ROI = (revenue × gross margin - cost) / cost
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because revenue is not profit. Below the break-even return the campaign destroys value however good the headline looks.
Influencer traffic is often dark — measure with holdout regions or promo codes rather than trusting last-click data.