Measure how well a landing page converts its traffic, isolated from the rest of the funnel.
The landing page conversion rate is the share of landing page sessions that form submissions or sign-ups represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Landing Page Conversion
Landing Page Conversion Rate = Form submissions or sign-ups ÷ Landing page sessions × 100
Landing Page Conversion Rate = Form submissions or sign-ups ÷ Landing page sessions × 100 The landing page conversion rate is the share of landing page sessions that form submissions or sign-ups represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Form submissions or sign-ups, Landing page sessions. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.