Calculate site-wide conversion rate across all traffic sources and entry points.
The website conversion rate is the share of total website sessions that goal completions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Website Conversion
Website Conversion Rate = Goal completions ÷ Total website sessions × 100
Website Conversion Rate = Goal completions ÷ Total website sessions × 100 The website conversion rate is the share of total website sessions that goal completions represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Goal completions, Total website sessions. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.